Ekodesign

It could be said that it’s not easy for packaging these days – constantly updated requirements are imposed on it. Some of these requirements primarily come in the form of EU directives, later implemented into national legislation. The packaging should be able to protect the product better, it should be handled well. Additionally, it should catch the consumer’s interest enough to help sell the product. Last but not least, it should be designed to be sustainable, both during production and when it stops performing its function.

Regarding packaging sustainability, we are talking about eco-design, i.e. the effort to design and optimise products and, above all, packaging to minimise the environmental burden. It’s closely related to the impact of packaging on waste management. This is followed by changes in company strategies with an emphasis on modifying products and their packaging, changes in the production process, use of packaging materials that allow easy packaging recycling or reuse.